How it works
On your first visit a small bar at the bottom of the page tells you that we use cookies, with two options: OK, or Customize to choose each type. If you do nothing, the bar fades after a few seconds and we carry on with the defaults below; we remember that, so it doesn’t keep coming back.
Necessary storage is a condition of using the site. It’s required for the website to work and to remember your choice, so it can’t be switched off; by using arthat.ai you agree to it. Analytics and advertising cookies are on by default, and you can switch either off at any time in Cookie settings (the link in the footer of every page, or the button below). When you switch them off we stop on that page straight away, and if both are off, Google Tag Manager and the tags it loads aren’t loaded again on later visits.
We use Google Consent Mode v2, so Google’s tags also receive your choice and respect it. Arthat AI Technologies Private Limited (“Arthat”) does not sell or share what these tags collect with anyone else.
Necessary (always on, a condition of using the site)
| Name | Set by | What it’s for | Lasts |
|---|---|---|---|
| arthat-consent-v3 (local storage) | arthat.ai | Remembers your cookie choice. | Until you clear it |
| arthat_attribution (session storage) | arthat.ai | Remembers which page or campaign link brought you here, so an enquiry you send can say where it came from. Never sent anywhere unless you submit a form. | Until you close the tab |
| arthat-lead-popup-v1 (local storage) | arthat.ai | Stops the call-request popup from showing again after you close it. | 14 days |
Analytics (on by default; switch off in Cookie settings)
| Name | Set by | What it’s for | Lasts |
|---|---|---|---|
| _ga, _ga_<ID> | Google Analytics 4 (via Google Tag Manager) | Counts visits and shows which pages are read and how people find us. | Up to 2 years |
Advertising (on by default; switch off in Cookie settings)
| Name | Set by | What it’s for | Lasts |
|---|---|---|---|
| _gcl_au | Google Ads (via Google Tag Manager) | Measures which Google ads lead to an enquiry. | 90 days |
| _fbp, _fbc | Meta Pixel | Measures which Facebook or Instagram ads lead to an enquiry. | 90 days |
What we measure
Unless you switch analytics off, we record anonymous events such as “an enquiry was sent”, “someone asked for WhatsApp tips” or “the readiness check was completed” (with the score band). We never send your name, email address or phone number to analytics or advertising tools.
Changing your mind
You can change or withdraw your choice for analytics and advertising at any time in Cookie settings. It takes effect straight away for anything new; to remove cookies already set, also clear this site’s cookies in your browser.
Questions
Write to our Grievance Officer, Akshay B, at akshay@arthat.org. More about how we handle personal data is in our privacy policy.